费列罗集团的故事始于1946年,由彼得罗-费列罗先生在意大利皮德蒙特地区阿尔巴镇创立。如今,由费列罗家族经营管理的费列罗集团是全球第四大糖果公司。费列罗拥有众多享誉世界的品牌和产品,深受全球数十亿消费者的追捧与喜爱。秉承为消费者提供最高品质产品的承诺,费列罗集团长期致力于在原材料、生产技术至产品创新等方面的卓越非凡,为世界巧克力糖果行业带来许多革新突破,彻底改变了众多消费者的饮食习惯。
费列罗集团于上世纪八十年代进入中国市场。如今,费列罗已成功在中国巧克力糖果行业建立了领导地位,旗下独特创新的高品质产品广受中国各行各业消费者的青睐,赢得了极高的美誉度和品牌知名度。
The story of the Ferrero Group started in 1946 when the Company was established by Pietro Ferrero in Alba, in the Piedmont Region of Italy. Owned and managed by the Ferrero family, the Ferrero Group is now the 4th largest company worldwide in the confectionary sector. Ferrero is home to many world-renowned brands and products, and has earned the trust and affection of billions of consumers across the globe. To carry on its commitment of providing the highest-quality products to consumers, the Ferrero Group is dedicated to absolute excellence both in terms of quality of raw materials and technological and product innovation. In particular, by introducing several ground-breaking technologies to the industry, it has successfully inspired the palate of the entire world and completely changed the culinary habits of its global consumers.
The Ferrero Group entered the Chinese market in the 1980’s. Nowadays, the Ferrero Group has successfully established its leadership in the chocolate and confectionary industry in China. Ferrero’s various unique, innovative and high-quality products are well received by Chinese consumers from all walks of life, and have achieved a high reputation and brand awareness.
费列罗官网:http://www.ferrero.com/
(资料来源:意大利驻华使馆)
(责任编辑:李晶晶)